Voice of Employee – Measuring More Than Just Engagement

The huge benefits of an engaged workforce need no reiteration. Profitability and growth, innovations and expansions, enhanced customer experiences, – all key aspects of a business are centred around the core – the employee. Therefore, the Voice of Employee (VoE), as a measure of employee satisfaction, is routine for most businesses.

Yet, as organisations across the world are realising, VoE can be much more. In a 2016 survey by Altimeter, 90% of surveyed companies said they are either already engaging employees for brand advocacy or have plans to do so in the near future. And the reason is simple. VoE implemented judiciously, can provide a holistic insight into all aspects of a business, enhancing the organisation’s overall operations and its bottom line. An employee is more than an agent of change, a ‘Transformation Driver’.

VoE as a Game Changer!

• Aligning the ‘Voice of Customer’ (VoC) with VoE leads to actionable insights for enhanced customer experiences, driving growth and profitability.
• Employees are the biggest brand ambassadors of a company. VoE can be channelized to garner greater visibility through various channels of communication.
• VoE can be critical for streamlining processes and increasing procedure effectiveness. From identifying bottlenecks to process management, from training needs to problem-solving initiatives, VoE can be a source of invaluable insights on efficacies of operational systems.
• Transformative visions, aimed at steering an organisation to greater success, often falter because of non-integration. VoE can ensure integration of the vision into strategies designed for success which are aimed at sterring organisational culture.

Are you ready to make VoE your most effective weapon?

Proactively listening to the two key stakeholders, customers and employees, and initiating actionable measures thereon, are an imperative in this day and age. In isolation, VoE is inadequate to drive the requisite changes. Realising the full potential of VoE needs a systematic and integrated approach, where continuous conversations are aligned with objectives and are insightful and candid, where data is collated and analysed for key actionable, where roadmaps are communicated with clarity.

LitmusWorld, with its revolutionary contextual conversations platform that is ‘Always On’, spearheads a structured approach where VoC and VoE together pave the way to enterprise leadership and sustained growth. The capability of the employee engagement solution helps you create conversations across the employee life-cycle backed by an integrated dashboard for real-time visibility of the insights. The power is in the simplicity and speed to set up conversations that can be initiated across multiple channels.

Enabling dramatic improvements in your stakeholder’s experience is the core value-driven to brands across 11 countries in multiple industries. If you’re keen to increase employee engagement through continuous and contextual conversations, start a dialogue now!