Festive Shopping Index 2019: 89% of consumers willing to shop during festive season The most preferred mode of payment opted by consumers is credit cards at 55 percent as compared to 42 percent last year. Article published in Money Control
Top Five Trends of Festive Sale 2019 The ongoing festive season sales have turned to be the latest battleground for online and offline retailers to grab the top stop in this festive season. Article published in Indianretailer.com
Shopping budget of consumers looking up this festive season: survey About 26 per cent of consumers are willing to spend from ₹15,000 to ₹30,000 and 23 per cent looking at spending above ₹30,000 to ₹1 lakh, says the Festive Shopping Index 2019 by Retailers Association of India (RAI) and LitmusWorld. Read more…
How Titan Eyeplus Ensures a Hassle Free Experience Article published in IndianRetailer.com. LitmusWorld facilitated Titan Eyeplus’ ‘Customer Day’ where top 10 front-line employees are recognised for their efforts in creating memorable customer experiences.
Festive cheers: About 90% of consumers want to shop during Diwali despite slowdown While consumer sentiment has remained downbeat for some months now, about 90% of Indian consumers are willing to spend during the ongoing festive season. Article published in Financial Express.
Consumers keen to shop during festive season: Study According to the report, consumers are resisting to spend cash during the ongoing festive season with the preference dropping from 19 percent last year to 9 percent this year. Article published in ET Retail from the Economic Times.
Shoppers in top Indian metros continue to favour online shopping: Survey Shoppers in India’s top metros said they preferred shopping for mobile phones, new clothes, and appliances online and in malls this festival season, willing to spend over ₹15,000 on purchases, according to findings of a recent survey by Retailers Association Read more…
Decoding Customer-Centricity to Drive Digital Transformation Article published by CIOL that talks about how digital transformation should be positively influenced by customer-centricity. The best way forward is to let the end result influence your decisions today.
Video Killed the Radio Star! Article by Ramesh Natarajan, Co-Founder/COO of LitmusWorld, published in DataQuest Magazine – April 2019 Issue
North-Star to Digital Transformation – The CX Route The success of CX programs requires a strong senior management mandate including the CIOs, as, by the nature of it, the program cuts across functional boundaries and impacts almost all processes within the organisation. Article by Manish Srivastava, Co-Founder/CTO of LitmusWorld, published Read more…