Marketing 101 – Customer Service & Brand Equity We recently stumbled upon Google’s locally targeted outdoor campaigns in Mumbai and we were stoked to see some of our clients there! We at LitmusWorld are proud to be associated with such Read more…
6 Parameters & Questions to Judge B2B Client Loyalty One of the biggest advantages of using the Net Promoter System is its versatility. Captured once a month, once a year or every day, the Net Promoter System can help you Read more…
B2B Customer Experience – Here’s Why You Need To Reinvent I’ve heard, “Your network is your net worth” many times, and it rings true in many different scenarios. But what does that mean from a B2B perspective? Companies may differ Read more…
CX Strategy Cheat-Sheet – Let’s Get Our Hands Dirty! “We have a vision. All we lack is a strategy!” – Almost every CXO… This is something we come across every second day. Almost every meeting we get in, this is Read more…
Is your CEM solution making you money? – Driving ROI Did you know that your CEM can positively impact the bottom-line figures of your organisation? As true as it is, organisations are often hesitant when it comes to investing money Read more…
Decoding Customer-Centricity to Drive Digital Transformation Article published by CIOL that talks about how digital transformation should be positively influenced by customer-centricity. The best way forward is to let the end result influence your decisions today.
Decoding Customer Centricity To Drive Digital Transformation Does the term ‘Customer Centricity’ sound Greek and Latin to you? Let’s catch you up to speed! We live in a world today where we must adapt to the rapid advancements in technology Read more…
VOICE OF AMBASSADORS Can Omni Channel Strategies Lead To Customer Centricity? Organisational culture defined by a customer-centric approach is in a way an element of past now. Wait, what? Hold on! The idea is not to deny that a positive customer experience Read more…
Webinar: Measuring Employee Experience on a Continuous basis: The Croma Story
VOICE OF EXPERTS Ignoring your customer can be emotionally draining Recently, my wife and I were at a carry out food establishment. We had never been to this particular establishment before. When we walked through the door, everyone behind the Read more…