According to the report, consumers are resisting to spend cash during the ongoing festive season with the preference dropping from 19 percent last year to 9 percent this year.
RAI and LitmusWorld: Festive Shopping Index 2021 Festive Shopping Index shows an upward swing for 2021, increasing 14% from last year The Festive Shopping Index 2021 co-created by the Retailers Association of India and LitmusWorld Read more…
Festive Shopping Index featured on Statista Festive Shopping Index 2017-2020 Since 2017, LitmusWorld, in association with the Retailers Association of India (RAI), has been conducting an annual consumer sentiment survey to measure the Indian consumers’ Read more…
Survey: 80% Indian consumers excited to shop this festive season, spending through mobile wallets up by 7x Festive Shopping Index 2020 by the Retailers Association of India (RAI) and LitmusWorld captures the consumer sentiment on Read more…