Blog

Our Latest News
20 most promising Customer Experience Management Solution Providers 2018

20 most promising Customer Experience Management Solution Providers 2018

We are honoured to be recognised as a leading customer experience management provider in the country by CIOReview India....

Read More
LitmusWorld wins India's Retail Technology Startup Award

LitmusWorld wins India's Retail Technology Startup Award

We’re proud and excited to announce that LitmusWorld was ranked #1 at the ReTech Startup Awards 2018 held on 12th June, 2018. The leading enterprises SaaS platform was shortlisted by the esteemed jury amongst several other leading startups providing superior technology to the retail industry...

Read More
Are your customers secretly unhappy with your brand?

Are your customers secretly unhappy with your brand?

Customer service teams handle complaints every day. Even so, consumer studies indicate that most unhappy customers don't take their concerns to companies that disappoint them. A popular metric in the customer experience (CX) community suggests that for every one complaint companies receive, 25 go unvoiced by customers.r ...

Read More
7 key themes of customer emotions

7 key themes of customer emotions

There is a fascinating story that Jeff Bezos always keeps a chair empty in meetings, to remind fellow managers about the most important person in the room - the customer. The ability to empathise and take the customers’ perspective is one of the key traits for a customer experience leader ...

Read More
Customer experience strongly impacts customer lifetime value

Customer experience strongly impacts customer lifetime value

The best way to transform non buyers to buyers, and also retain existing buyers, is to ensure that the service is prompt, effective and memorable for the right reasons. ...

Read More
Why customers love engagement and how it translates into great customer experience

Why customers love engagement and how it translates into great customer experience

Engaging with what your customer is saying, listening to their feedback and most importantly asking them what you can do differently ultimately leads to improving business processes based on insights...

Read More
Are we unleashing the power of intelligent machines?

Are we unleashing the power of intelligent machines?

As we have evolved, in our pursuit for safety, security and happiness, we have evolved machines around us to pursue our goals more efficiently and effectively. Our ancestors worked with simple machines like lever, pulley, wedge etc that helped them direct their energy to perform work...

Read More
Are we unleashing the power of intelligent machines?

Do you know your ratio of positive to negative CX feedback?

Paying attention to your positive and negative feedback ratio can help protect your company's reputation. Ignoring it can cause lasting damage--especially if customers turn to online reviews to vent their frustration....

Read More
Improving stakeholder experience. Made simple.

Improving stakeholder experience. Made simple.

A crucial component of the success mantra of businesses is stakeholder experience. The importance of internal and external stakeholders, mainly employees and customers, and the link between these two key stakeholders to profitability and growth forms the basis of the service-profit chain theory. From employee experience to the overall revenue and growth – the correlation is pretty straightforward...

Read More
Customer Experience: It’s Not Rocket Science. It’s More Complicated.

Customer Experience: It's not rocket science. It's more complicated.

A crucial component of the success mantra of businesses is stakeholder experience. The importance of internal and external stakeholders, mainly employees and customers, and the link between these two key stakeholders to profitability and growth forms the basis of the service-profit chain theory...

Read More

What are thousands of Indian shoppers saying this festive season?

In association with Retailers Association of India (RAI), we have initiated structured conversations with Indian consumers backed by a LIVE analytical dashboard to provide comprehensive knowledge and insight on what shoppers are looking forward to, this festive season.

Read More
Drive employee performance with 360-degree assessments

Drive employee performance with 360-degree assessments

Measurement of key attributes like collaboration, decision-making, teamwork and leadership, address the objective of continuously listening and improving. Helping organizations achieve measurable outcomes of increased productivity by delivering insights to the employee at the right time help drive individual growth plans.

Read More
30 million contextual conversations and counting...

30 million contextual conversations and counting...

We believe individual stakeholders face difficulty in their interactions with organizations, not for want of trying on either side, but because having conversations at scale is difficult. Context and Structure would help - timeliness, simplicity, authenticity and relevance would improve the impact of what we deliver.

Read More
The power of contextual conversations to drive measurable outcomes

The power of contextual conversations to drive measurable outcomes

Conversations ease the path to building and strengthening relationships. Hence the need for contextual conversations - a potent instrument which can develop and reinforce associations around shared purposes...

Read More
Voice of Employee - measuring more than just engagement

Voice of Employee - measuring more than just engagement

The huge benefits of an engaged workforce need no reiteration. Profitability and growth, innovations and expansions, enhanced customer experiences, – all key aspects of a business are centred around the core – the employee. Therefore, the Voice of Employee (VoE), as a measure of employee satisfaction, is routine for most businesses.

Read More