CX Strategy Cheat-Sheet – Let’s Get Our Hands Dirty! “We have a vision. All we lack is a strategy!” – Almost every CXO… This is something we come across every second day. Almost every meeting we get in, this is a constant plea from the other end of the table. Read more…
VOICE OF EXPERTS May the Force be with you! What is the most powerful force sweeping organizations today? Consumer Engagement. Call it a CX platform or CEM for convenience sake, that is what enables customer engagement. What that really is, is a continuous loop of consumer co-created business improvements led Read more…
Agile approach of converting NPS Detractors to Promoters When was the last time you made a purchase online without reading the reviews? Don’t recall right? You’re not alone. Almost 78% of consumers read reviews online before making a purchase (Spiegel Research Center). In order to take complete advantage of the Read more…
Redefining Retail, One Moment At A Time. The retail industry is constantly changing and there are always new challenges faced by the players in this competitive industry. Since 2017, there have been several major retail companies that have filed for bankruptcy and this phenomenon might continue through this year. Though it does Read more…
Screenplay to Customer Experience: Have You Done it Right? We all know how to measure your Net Promoter Score® and also know how to improve it over time. Improving touchpoints in parts often leads to an uneven customer journey mapping and thus you would often find yourself going back to Read more…
NPS® 101 – Understanding the Net Promoter Score® Can customers be a part of your sales force? Is it possible to “woo” them so much that they become advocates for your brand? Yes, of course, it’s possible. But… what does it take to convert a customer to an advocate or Read more…
Decoding NPS® Myths Net promoter approach is not “market research” but an operating management tool. Not my words, but those of the loyalty guru Frederick Reichheld when he originally propounded NPS® in his seminal 2003 HBR article “One Number You Need to Grow”. In my view, NPS® is a conversation with Read more…
The One Number No One is Talking About: eNPS Loyalty. Motivation. Passion. Growth All attributes that you want your employees to possess if you want your organisation to grow and your customers to be happy. We love our customers because they bring us revenue. We work tirelessly to better Read more…
How Croma Strategically used Employee NPS Score to its Benefit Croma improved its eNPS score by 59 percent over six quarters by creating pulse conversations with 3,000+ employees through the LitmusWorld platform.