VOICE OF EXPERTS Ignoring your customer can be emotionally draining Recently, my wife and I were at a carry out food establishment. We had never been to this particular establishment before. When we walked through the door, everyone behind the counter seemed to be working, getting orders together, preparing the Read more…
VOICE OF EXPERTS What creates your next USP? A simple answer – ‘Customer-First’ culture! Consumers today have infinite choices in terms of products and services, instant access to information and minimal to zero commitment toward brands. These attributes coupled with the ability to often share one-off or biased feedback on Read more…
VOICE OF EXPERTS If only they knew what their customers know There are no good or bad products; just the experiences. Good or bad – these experiences are a part of our daily lives. These experiences are a sum total of the stimuli around us and our ability to let Read more…
VOICE OF EXPERTS The experience imperative – Retail is dynamic, are you? Kumar Rajagopalan is the Chief Executive Officer of Retailers Association of India. Retail in India is becoming increasingly competitive. The country’s retail growth potential is attracting local, regional, national and international players to create new and improved retail Read more…
VOICE OF EXPERTS Top CX Trends for 2019 – Customer Experience in E-commerce Guest Blog by Nivesh Jain, an award-winning digital marketing leader Customer Experience (CX) often has a far-reaching impact on sales, irrespective of the nature of your business. In the context of e-commerce, this impact assumably quadruples and Read more…