VOICE OF EXPERTS Why 1 in 4 of You Will Lose Your Job in 2020 Your CFO doesn’t care about your customer experience (CX) surveys. She cares about the health of the business, and it’s unlikely she sees a direct link between your survey scores and the measurements she follows. Read more…
VOICE OF EXPERTS The 9 Best Ways To Win Back An Upset Customer Many CX Practitioners have lost sight of what really matters. It’s not the ROI, the seamless journey between touchpoints, or even the capacity to personalize the product or service we offer. It’s the ability to sustain relationships Read more…
VOICE OF EXPERTS Years One Through Four: How to Advance and Elevate the Chief Customer Officer Role As the Chief Customer Officer (CCO) of the organization, you may at times feel like you’re begging for people to listen to you, to understand your goals, and to implement your suggestions. This Read more…
VOICE OF EXPERTS 20 Ways To Create An Amazing Customer Experience In 2020 With all the focus on how technology—including AI, data, personalization and more—can drive better customer experience, I wanted to shift my focus back to basics. To this end, I recently published an article in Forbes about ways Read more…
VOICE OF EXPERTS Why Customer Empathy is Important in Customer Experience Management For 20 years now, organisations have worked at delivering customer experience (CX) excellence; appointing a senior CX leader and dedicated team, investing resources into measuring customer satisfaction, mobilising teams to operationalise improvements, reorganising teams to work in new Read more…
VOICE OF EXPERTS Small Gestures – Creating the right experience As a Consumer Behaviourist, I inhabit the world of ‘Small Data’. I often find myself asking the questions: why do consumers behave so? And the bigger triggers that impact consumer behaviour are the smaller gestures which the consumer has experienced. Read more…
VOICE OF EXPERTS 7 Tips and Resources for CCOs and C-Suite Customer Experience Leaders “Last year, Walmart added a chief customer officer role to better align its digital and brick-and-mortar business, especially as competition from Amazon continues to increase. Their goal is to keep the customer at the center of Read more…
VOICE OF EXPERTS Building Customer Intimacy at Scale: Transforming Customer Experience for Long-Term Play The fastest-growing companies that are dominating and winning the market today — like Apple, Amazon, FedEx, Google, Netflix, Verizon, Warby Parker — all have one thing in common: their ability to deliver not just a reliable Read more…
VOICE OF EXPERTS Five Ways To Eliminate Customer Service Friction It’s been a while since I talked about the concepts of friction and convenience in customer service. Our customers have learned what it’s like to have a friction-free, no-hassle, convenient experience. They love doing business with companies that make it Read more…
VOICE OF EXPERTS Emotional Dimension to Customer Experience CX initiatives are not just about implementation! To understand if your CX initiative is hitting the nail, organisations need to analyse the 3 core dimensions of CX: Effectiveness, Ease and Emotion. Broadly put, here’s what they mean: Effectiveness – Customers get value Read more…