Improving the CX of Your Business We love our customers, and we want them to stay loyal to our brand. But CX is no longer just about the “softer” side of doing business. It is well-established that an improved CX can lead to an increase in revenue by 10-15% and lower operational costs by 15-20%.1 Read more…
Best Practices for a BFSI CX Program To drive growth and a sustainable future, using customer experience to achieve brand loyalty and repeat visits has become the core of any business, including banking & financial institutions. The increasingly competitive environment means the BFSI sector needs to accelerate its focus on the overall brand experience that it Read more…
What Does It Take to Run a Comprehensive CX Program for Your Business? Customer experience is keeping the customer at the centre of every decision that you take. It is the total of what someone perceives about your brand and the type of keywords they associate with you. This definition Read more…
Using Customer Experience to Drive Brand Loyalty The pandemic forced the consumer into new habits. When there was a scarcity of their preferred brands, consumers had to try different brands. When they could not go to their favourite stores, they had to rely on stores with digital storefronts to fulfil Read more…