VOICE OF EXPERTS Small Gestures – Creating the right experience As a Consumer Behaviourist, I inhabit the world of ‘Small Data’. I often find myself asking the questions: why do consumers behave so? And the bigger triggers that impact consumer behaviour are the smaller gestures which the consumer has experienced. Read more…
8 Steps To Creating A Killer CX Programme If you really want to get ahead in the game, nail down a great customer service strategy. A well-executed customer experience strategy will maximize customer lifetime value, increase customer satisfaction and send your revenue soaring. In fact, the only thing going down Read more…
It’s not what you think it is: Presenting NPS® 2.0 It is probably time for a new and updated book to be written on NPS® (Net Promoter Score®). So much has changed in the external context, I find it strange that most implementations being done today, are done using old Read more…
Should Data Be The Only Core To All Decisions? The use of advanced data analytics in organisations’ decision-making process has increased tremendously over the recent past. Businesses are now focusing on making a data-driven decision-making culture a reality across all levels of their organisations. As a result, data-based insights now Read more…
Centralised vs Decentralised CEM When a company starts its customer experience (CX) journey, it often establishes a centralized team to build the necessary internal capabilities and catalyze change. However, that team’s effectiveness can be limited by a number of things, including divided attention within lines of business and a lack Read more…
Should front-line incentives be driven by Net Promoter Score®? Simple, intuitive and easy to benchmark, the Net Promoter Score® is a great performance indicator to drive a short and efficient satisfaction survey and maintain healthy customer relationships throughout the value chain of your business. Thanks to a high monthly response Read more…
81% women in India feel safe with current transportation services, reveals survey The survey was conducted by LitmusWorld with over 1,500 participants between the age group of 18-60 years in cities like Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad.
81% of women in India feel safe with the current transportation services: LitmusWorld Survey Findings of LitmusWorld Pulse of India Survey 2019. Article published in Business News this Week.
81% of Women in India feel safe with the current transportation services LitmusWorld, an enterprise SaaS CX platform, published the findings from its ‘Pulse of India 2019’ survey that uncovered hidden insights and preferences of transportation by the Indian citizens. Conducted with over 1500 participants between the age group of Read more…
81% of women in India feel safe with the current transportation services The survey highlighted 81% of the female respondents feeling feel safe with the current transportation services. While 29% of the total respondents are happy with the current transportation services, 71% of the respondents are unhappy with the transportation Read more…