VOICE OF EXPERTS Top CX Trends for 2019 – Customer Experience in E-commerce Guest Blog by Nivesh Jain, an award-winning digital marketing leader Customer Experience (CX) often has a far-reaching impact on sales, irrespective of the nature of your business. In the context of e-commerce, this impact assumably quadruples and Read more…
Customer Experience and Impact on Customer Lifetime Value! Customer Lifetime Value Customer lifetime value is a very valuable metric and as per Harvard Business Review (HBR), acquiring a new customer is 5 to 25 times more expensive than retaining an existing customer (as it saves the marketing cost in acquiring the new Read more…
Screenplay to Customer Experience: Have You Done it Right? We all know how to measure your Net Promoter Score® and also know how to improve it over time. Improving touchpoints in parts often leads to an uneven customer journey mapping and thus you would often find yourself going back to Read more…
Improving Customer Advocacy Through Customer Experience India’s online retail market grew at a rapid rate of 78%, albeit on a small base, in the last 10 years. This growth was supported by 9x growth in the number of internet users and 26x growth in the number of online shoppers between Read more…