Union Budget 2019: Here are the Industry Expert Views Ramesh Natarajan, Co-Founder/COO of LitmusWorld, featured in Sights InPlus February 2019 Issue. Overview of the Union Budget 2019: Industry Expert Views.
NPS® 101 – Understanding the Net Promoter Score® Can customers be a part of your sales force? Is it possible to “woo” them so much that they become advocates for your brand? Yes, of course, it’s possible. But… what does it take to convert a customer to an advocate or Read more…
Consumer Traits and How Consumers Interact – Targeting the Right Channel Did you know that your consumers can be categorised into 8 different categories based on their stable personality traits? These consumer traits include being Conservative/Open, Active/Passive and Social/Instrumental. Based on these traits, consumers can be bucketed into categories such Read more…