NPS

Decoding NPS Myths

Decoding NPS® Myths Net promoter approach is not “market research” but an operating management tool. Not my words, but those of the loyalty guru Frederick Reichheld when he originally propounded NPS® in his seminal 2003 HBR article “One Number You Need to Grow”. In my view, NPS® is a conversation with Read more…

Eureka Forbes - Shashank Sinha

Eureka Forbes

LitmusWorld Impact Series – Eureka Forbes “LitmusWorld gave us a common matrix and delivered actionable insights which we could translate into key result areas for key members across the organization where everyone is measured on how we improve our scores. Visibility, Uniformity, Actionability and Accountability are some of the benefits Read more…

Infiniti Retail - Avijit Mitra

Croma

LitmusWorld Impact Series – Improving employee experience at Croma “I certainly feel that eNPS is a very important factor for retail. Finally, the brand is on the floor and that’s where the customer really understands the proof-points of the brand” – Avijit Mitra, CEO, Infiniti Retail “eNPS through LitmusWorld has Read more…

Impact RetailTech - Alok Gupta

Impact RetailTech

LitmusWorld Impact Series – Alok Gupta, Chief Architect & CEO, Impact RetailTech “Across the organization, any process that is being planned to be implemented, under implementation and has been implemented, one can actually use the LitmusWorld platform to understand how well you are doing across stakeholders” – Alok Gupta, Chief Read more…