Measure NPS, CSAT & Customer Feedback in Real Time

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Turn Customer Feedback Into Real-Time Action

LitmusWorld is India’s most trusted NPS software, helping enterprises across banking, retail, hospitality, and more measure customer loyalty in real time.

Our customer experience management platform helps enterprises like yours measure, act, and improve CX across every touchpoint—before issues escalate and loyalty is lost.

Turn real-time customer feedback into instant action with closed-loop workflows, predictive insights, and frontline empowerment.

In a world where customer expectations change faster than dashboards update, LitmusWorld enables CX leaders to move beyond surveys and scores to predict issues, empower frontline teams, and fix experiences while they still matter.

A CX Platform Built to Measure, Act & Improve

Our CX platform is built on a framework designed to Measure, Act on and Improve your CX metrics, to help turn your customers into promoters.

LitmusWorld Measure module showing real-time CX data on a dashboard screen

MEASURE
Capture real-time, contextual customer experience feedback across every touchpoint and micro-journey using NPS®, CSAT, CES, and sentiment analysis.

Real-time feedback
Create contextual conversations with customers across the journey in real-time.

Multi-channel & multilingual
Reach out to different customer segments with 10+ channels and 19+ languages.

New and improved user interface
Quickly and easily interpret valuable information.

See how we Measure CX→

LitmusWorld Act module showing closed-loop CX action workflow with real-time data

ACT
Trigger instant alerts, automate workflows, and empower frontline teams to resolve issues while the customer is still engaged. Close the loop on your customers in real-time and build organisational agility.

Automated action workflows
Categorize, assign and track issues to closure.

Advanced action summary
Efficiently close the feedback loop with issue ageing/TAT metrics across multiple dimensions.

Cross-functional collaboration
Collaborate functions, celebrate efforts, and identify action items to build a customer-centric culture with Huddle.

See how we Act on feedback→

LitmusWorld Improve module showing customer journey insights analysed for continuous CX improvement

IMPROVE
Identify patterns, predict risks, and continuously optimize journeys to reduce churn, increase loyalty, and drive long-term growth. Deliver better business outcomes via transformational strategies driven by quality and quantity of customer insights.

Transform feedback into actionable insights
Leverage cohort analysis and multi-parameter filters for advanced analytics.

Performance benchmarking with Quick Insights View
Enable benchmark performance against other touchpoints through leaderboards.

See how we drive Improvement→

Trusted by India’s Leading Enterprises

Kumar Rajagopala, CEO of Retailers Association of India, talks about how LitmusWorld's CX Platform helps capture actionable insights across the lifecycle of the consumer journey in the retail industry.

“I’d recommend LitmusWorld to everybody, as a method of getting feedback from every single stakeholder, from any business.”

Kumar Rajagopalan, Chief Executive Officer
Retailers Association of India (RAI)

Shashank Sinha - AVP Marketing, and Rajdeep Charan - GM CRM of Eureka Forbes, share how LitmusWorld's flexible CX platform enabled dramatic improvements with robust issue management for Eureka Forbes customers across all customer touchpoints.

“Visibility, uniformity, actionability and accountability are some of the benefits the LitmusWorld platform has delivered.”

Shashank Sinha, Chief Transformation Officer
Eureka Forbes Limited

Shalini Vohra - CHRO, and Avijit Mitra, CEO of Infiniti Retail, explain how LitmusWorld helped Croma raise their eNPS score by 59% to improve employee experience via Pulse Conversations.

“eNPS through LitmusWorld has really helped us to understand the pulse of an employee.”

Shalini Vohra, Ex-CHRO
Croma, Infiniti Retail

Empower your team with powerful role-based dashboards and reporting.

Listen to every single customer, and respond in real-time.

Analyse feedback to uncover actionable insights.

Customer Experience Insights

Explore all CX insights →


If you’re ready to empower your teams, fix issues faster, and deliver consistently better customer experiences, LitmusWorld is built to help you do exactly that. Ready to see it in action? Request a demo today!