Listen to consumers. Learn. Take action.
Powerful tools to flow consumer emotions into business intelligence.
Integrated CX Management
Effectively measure and manage the consumer journey every step of the way.
Analyzes feedback from all channels, and translates into actionable insights.
Dynamic Data Views
Configure views for analytics that matter to your brand. View data by area, timeframe, customer segments.
How is your brand being perceived at this very moment? Find out with the LitmusWorld Score, NPS® and Structured Conversations.
Multi Channel Connect
Converse with consumers via SMS, Email, Web, Apps, Surveys, Missed calls, Chats.
The LitmusWorld Power Suite
Turbo charge your LitmusWorld Platform with LitmusWorld Inside, LitmusWorld Social, LitmusWorld Learning and Employee Voice.
We know how to make consumers respond.
The LitmusWorld Wheel
Making it easy & fun is just the beginning!
Many of us at LitmusWorld have spent decades in the Consumer Experience industry. Of the many things we have learned about increasing response rates, two aspects stand out: Immediacy and Engagement.
Swift & accurate. Capture consumer emotions in less than 20 secs!
First, we addressed the Immediacy issue. By migrating the rating process from clumsy paper questionnaires and call centres to real-time interactions on the mobile phone. By reaching the consumer at the moment of experience, we capture the emotion while it’s still fresh. Resulting in feedback that is more authentic, more detailed and most importantly, actionable.
And then we added Engagement and fun. Made it more intiutive. Incorporated cheerful animation and graphics. Put in tactile controls. Used evocative words to describe emotions. Selected and sequenced the questions to minimize effort and maximize utility.
The results are path breaking. Quick, fun, customizable solutions to give you not just measurements, but precise action points!
Now all you have to do is choose the best solution to suit your particular customer profile. LitmusWorld offers you every conceivable interface option - NPS®, The LitmusWorld Score or any other rating method that suits your consumer profile.
Consumer experience has gone multichannel. Have you?
Choosing the right communication channel is easy.
Let the consumer decide.
Today, consumer touchpoints include advertising, in-store experiences, the internet, social media, surveys, direct mail, phone calls, emails, ratings and review sites and countless more.
Respond one-on–one with the consumers who care. In real-time. Through a medium of their choice.
Since the LitmusWorld Platform consolidates all consumer communication channels into a cohesive, intelligent dashboard, you get the flexibility to respond through the media channel, the consumer finds the most convenient.
Role-based dashboards that gets things done in real-time.
The right response, at the right time, by the right people.
The LitmusWorld platform comes with 3 tailor-made dashboards to optimise the CX process. Each of them is designed to optimise the CX management process at different level of your enterprise.
The Action Dashboard displays a dynamic view of real time consumer feedback to the owner of the touchpoint experience. Its powerful mobile-enabled alerts and notifications system, empowers him to address issues with minimum delay.
Eg: The frontline staff at a retail outlet can act upon issues such as stock maintenance, billing time, staff courteousness, cleanliness of premises etc. within a stipulated time.
Go beyond numbers, get actionable insights!
VOTE: How LitmusWorld takes Employee Conversations to the next level
Happy employees lead to improved Consumer Experience. What the LitmusWorld platform does for your consumers, it does equally well for your employees.
Everything from Employee Assessments, 360 Degree Surveys, Employee Opinions Surveys, Exit Surveys...you name it, LitmusWorld can do it better than any existing method. Simple, structured and engaging.
The LitmusWorld Dashboard provides actionable insights to your HR team in a graphic, at-a-glance view that makes driving employee motivation a measurable, manageable task.
- 360 Degree Surveys
- Joining / Exit Surveys
- Employee Assessments
- Employee Opinions Surveys
- Employee Satisfaction Surveys
- Leadership Fitness Surveys
The LitmusWorld Business Transformation Cycle
The LitmusWorld platform offers you a comprehensive set of features for ongoing improvement in the two key areas that impact profitability:
Consumer Experience and Employee Engagement.
Go live in 2 days! Our platform’s flexible design makes implementation a breeze – we integrate everything from flat files to APIs in no time at all!
LitmusWorld is at the forefront of consumer experience management in the country today.
With Consumer Behaviour on its mind, and Technology at its heart, LitmusWorld Marketing Technologies is India’s leading customer experience management company. Founded in 2015 by a team of globally seasoned Marketing, Communication and Technology professionals, LitmusWorld is a Series A funded company headquartered in Mumbai and supported by a full fledged development centre in Bengaluru with a ISO 27001 certified data centre.
Ajay Row - Founder / CEO
An entrepreneur and executive with nearly 30 years of experience globally in database marketing, analytics, loyalty and CRM across industries.
Former ED - Aimia India. Alumnus of IIM Calcutta.
Ramesh Natarajan: Founder / COO
An entrepreneur and executive with 25 years of experience globally in customer management, general management, sales & marketing and research across industries.
Former VP & CEO DHL Express - RoSA. Alumnus of IIT Bombay, IIFT New Delhi.
Manish Srivastava: Founder / CTO
An entrepeneur and executive with nearly 20 years of experience in technology, research and innovation with additional experience in complex systems and data.
Former AVP & Principal Architect, Infosys Labs. Alumnus of IIT, BHU, Varanasi.